Grundfos’ distribution partner, Sadara Investment Company, has reported a significant increase in domestic pump enquiries following a sales promotion, organised in conjunction with Grundfos, which ran across more than 16 of its dealer outlets in Jordan.
The latest promotion focused on Grundfos’ extensive range of market-leading domestic pump solutions, with Sadara staff explaining to installers, homeowners and property managers the benefits they bring in improving and stabilising water supply pressure, reducing noise and improving efficiency in central heating systems and ensuring efficient disposal of wastewater, sewerage and effluent. Reduced energy and maintenance bills were also a big selling point, particularly for property managers.
Staff were able to underline the ease of installation and trouble-free operation of the pumps, which include circulators, such as the popular Alpha2 pumps, macerators, pressure boosters for every home size and drainage and submersible pumps - many of which can be supplied with advanced systems for automatic management and control.
As well as generating increased sales for the domestic range, the promotion had a knock-on effect across the whole Grundfos range, through a concurrent voucher promotion and raffle draw designed to attract and develop new customer contacts across the dealer outlets. More than 950 new and existing contacts received vouchers which went into the draw with a list of exciting prizes on offer, from TVs and Smart Phones to Tablet computers.
Following the success of the current promotion, Grundfos distribution partner in Lebanon, Yared is now working with Grundfos on a new promotion focusing on Grundfos’ range of hot water system circulator pumps, which is designed to coincide with beginning of the winter season. The promotion is expected to start in October.